Mobile Marketing: trends and strategies for your company’s success

Nowadays, mobile devices are an integral part of daily life.

According to Auditel data, there were 44.9 million individuals online (data measured on the month of May 2024), of which 35.3 million connected from mobile devices (78.6 percent of the total), which generated 88.4 percent of the total time online.

If we analyze media usage throughout the day, we notice how desktop is used only during the late morning, while mobile devices such as smartphones and tablets dominate in the early morning, during the early and late evening.

These data highlight how mobile marketing has become an indispensable asset to reach the target audience for companies that want to stay relevant and competitive in the market.

Through our Digital Marketing Strategy service, we at Gasolina Groove help you optimize your mobile marketing strategy by applying a data and customer-centric approach to planning.

2024 Trends in Mobile Marketing

Going to analyze the field of mobile marketing in more detail we notice that there are some trends emerging in the industry.

First and foremost we find programmatic advertising, whereby companies use automated ad buying algorithms that allow them to optimize the reach and relevance of mobile ads.

Another trend is marketing based on user location, through the use of geolocation, to send specific offers and ads with the goal of increasing relevance and conversion rates.

Also of great topicality and relevance in social media is the topic of gamification: creating interactive experiences, incorporating dynamic elements such as polls, games and quizzes, allows you to keep users engaged on your company’s social profiles, encouraging interaction with your brand.

It is also important to pay attention to the technical and graphic component of your content. In the world of social media, with the rise of TikTok and Instagram Reels there has been a growing trend to create video content that is short and vertical to quickly capture the attention of mobile users.

With Gasolina Groove's Advertising and Social Media Management service, we help you define the best strategies for your company and its target market.

Yet another trend followed by many companies is custom mobile applications, which are seen as a great way to offer unique and optimized customer experiences, facilitating continued user loyalty and engagement.

How to stay up-to-date with market needs: key strategies and steps

To ride these trends, it is important to implement some key digital strategies.

First, you need to make sure that your website and content are fully optimized for mobile devices; this allows you to increase loading speed and facilitate user usability, two critical factors in influencing the user experience on your company’s digital channels.

In addition, it is important to obtain users’ consent on data processing so that you can implement a personalized communication strategy through mobile channels (such as SMS and WhatsApp messages) and social media, and convey relevant messages, offers and personalized updates, which allow you to reach your audience effectively and get to know them through personal and authentic interactions, thus strengthening the relationship with your company.

Are you looking for a digital partner to help you implement these strategies for your business? 

Email us at hello@gasolinagroove.com and request a free consultation!

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